"Effort" is not a verb. It's a noun. It can never, ever be a verb. I know you'd like it to be. I know you think it's somehow hip or trendy to say that you are "efforting" something. But, alas, it's just wrong and it makes you look like a retard. Look, I'm just trying to help.
addendum: On the way home I heard a talking head on the radio say "Yeah, we've gotten a lot of 'react' on that story." I give up.
Posted by mikewolf at July 26, 2004 07:29 PMActually, "Efforting" is an old media term. Networks have, for years, used the word "Efforting" to describe a story that they're attempting to get in time for the affiliates to air on their local newscasts... often as part of the phrase "Efforting for the 3:30 p.m. news feed."
I blame the Dan Patrick show on ESPN radio for making it so popular. Producer Phil "the show killer" likes to say he's "efforting" an interview, when in actuality, he hasn't bothered to make any calls yet.
Posted by: K.Britt on July 26, 2004 09:35 PMBUT IT'S STILL COMPLETELY IMPROPER ENGLISH!!!
Posted by: mrw on July 27, 2004 07:30 AMAnd while it is not (yet) in the dictionary, it is considered correct to "google" something based on its usage in popular media. I may agree with you in principle, but in reality, we bastardize our language everyday.
http://www.wordiq.com/definition/Google_%28verb%29
Posted by: Chiba on July 27, 2004 11:28 AMThe verbification of our language (verbing) is a good thing.
Posted by: deano on July 27, 2004 12:43 PMKirsten rebutted my argument before I even had a chance to make it. Since I've never heard "efforting" I *was going to say* that it must just be the 'tards in New Yawk who say it. I agree with you, Mike, that it is not proper and should not be allowed into common usage.
Posted by: Meredith on August 6, 2004 01:07 PM